Historically, certain Levi’s denim products were constructed using unsanforized denim, a fabric that has not undergone a pre-shrinking process. These garments are designed to mold to the wearer’s body through washing and drying, resulting in a custom fit. A new pair of unsanforized jeans might initially feel too large, but subsequent hot washes and hot machine drying cause the denim to contract considerably, achieving the intended fit.
This unique process allows for a highly personalized fit, as the denim shrinks and conforms to the wearer’s individual body shape. This method, rooted in the company’s historical production, yields a garment uniquely tailored to the owner, contrasting with pre-shrunk denim that maintains a more standardized fit. The intentional shrinking process offers a level of control over the final dimensions, allowing for customization based on desired snugness.